It can be a chance to optimize its role and its function internally and externally or publicly. The existence of new media, especially Facebook, cannot be underestimated by public relations. It can be seen from the specific need of university students that is the need of educational information. As shown on the early development of Facebook, that connection is expanded on university students. Facebook expands the reach of connectedness based on specific needs of humans. The next development is that the connectivity among Facebook users is no longer based on known people who live far away. Both of them have similar steps of daily interpersonal communication process as proposed by Devito (1997:233) which are contact, involvement, familiarity, destruction, and termination. The interaction in interpersonal communication on Facebook tends to be similar to the daily interpersonal communication. This research uses descriptive qualitative approach by using methods which are data collection, interview, and documentation. The most accessible social networking sites are Facebook and Twitter. Retrieved from kominfo.go.id, the Director of Information Services of International Directorate General of Public Information and Communication, Selamatta Sembiring, said that 95 % of internet users accesses social networking sites.
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March 2023
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